Thanks to everyone who joined our release webinar: “What’s Working. What’s Breaking. What’s Next.”

If you missed it or want to revisit anything, you can watch the full recording below.

Customer-obsessed teams have never had more data, yet many still struggle to answer the same core questions:

Where are users getting stuck? What’s actually impacting adoption? And what should we fix first?

That’s exactly what we covered in our recent webinar on FlowAI Insights: how teams can move beyond dashboards and raw analytics to get proactive, AI-powered insights into their in-app experiences.

Below is a recap of the biggest takeaways, plus what attendees were most curious about during the live Q&A.

The problem: dashboards tell you what happened, not what to do next

Traditional product analytics require a lot of manual effort:

• Monitoring multiple dashboards
• Digging into metrics flow by flow
• Noticing issues only after performance has already dipped

Even with great data, teams often miss early warning signs, or don’t have time to investigate every experience in detail.

FlowAI Insights flips that model.

Instead of asking teams to constantly check performance, FlowAI automatically analyzes flow data and flags meaningful changes as they happen, so teams can focus on fixing issues, not finding them.

How FlowAI Insights works

During the webinar, we walked through how FlowAI Insights continuously evaluates every published flow by looking at:

• Views and completions
• Step-level completions
• Missing element errors
• Historical performance trends

FlowAI predicts what “normal” performance should look like for each flow. If actual performance significantly deviates from that expectation, it automatically surfaces an insight, no setup or manual analysis required.

Even better: insights don’t stop at detection. Each one includes recommended next steps, helping teams understand why performance changed and where to take action.

Q&A: Top Questions from the Audience

How often do insights update?

Insights update once per day, comparing expected vs. actual performance for that period. Teams can subscribe to important flows and receive notifications when meaningful changes occur, without having to manually monitor every experience.

From the moment teams subscribe, FlowAI begins doing the heavy lifting, surfacing what matters most, automatically.

Does this replace dashboards?

Short answer: no, but it makes them more powerful.

Dashboards are still useful for visualizing data and exploring trends. FlowAI Insights acts as a layer on top of that data, highlighting what’s important and urgent so teams don’t have to sift through noise.

Think of it as turning dashboards from passive reporting tools into active decision-making systems.

Who has access to FlowAI Insights?

FlowAI Insights is live today for customers on Pro and Enterprise plans, and insights are already being generated automatically for all published flows.

Teams can subscribe to individual flows to receive email notifications when performance changes, while still viewing all insights directly in the analytics experience.

How quickly can teams expect to see value?

Insights are already being generated for all published flows on Pro and Enterprise plans. FlowAI starts surfacing performance changes automatically, helping teams prioritize fixes without manual analysis. You’ll get notified about anything detected as soon as you subscribe to notifications. 

How should teams use FlowAI Insights day to day?

FlowAI Insights works best when teams subscribe to their most important flows. Once subscribed, teams are automatically notified when meaningful performance changes occur, along with recommended next steps to investigate and resolve issues. This removes the need to constantly monitor dashboards and ensures teams catch problems early.

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